Connect or Die: New Directions for the Music Industry
Here’s a brilliant slide presentation posted on Slideshare by Marta Kagan, who’s the managing director of the Boston office of Espresso, an integrated marketing agency based in Toronto and Boston.
I don’t think this presentation has all the answers (none of us do, I’d suggest), but there are some excellent observations, starting points and, above all, practical strategies. I made the following comment on the Slideshare page:
Excellent. While I might be concerned about the power the Live Nation/Ticketmaster combo could have over the live environment, I have no doubt that the fundamental thrust of your presentation is correct.
The challenge for the majority of musicians working today has to be ‘How do I make any money from music?’ In a world that echoes the days of the development of the printing press, where the scribes are already losing their jobs but nobody’s quite sure how this new print-based world will pan out, we need all the ideas we can get. We’re building the new world as it happens and there’s a lot to try.
For years the music industry has opposed new technology: its question has been ‘How can we stop people doing this?’ when it should have been, and should be, ‘How do we make money from this by giving our customers what they want?’
You’ve provided, if not the answers to that question, at least a way towards them. Thank you!