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Connect or Die: New Directions for the Music Industry

by Richard Elen on 22 Mar, 2010

in Music, Science & Technology

Here’s a bril­liant slide pre­sen­ta­tion post­ed on Slideshare by Mar­ta Kagan, who’s the man­ag­ing direc­tor of the Boston office of Espres­so, an inte­grat­ed mar­ket­ing agency based in Toron­to and Boston.

I don’t think this pre­sen­ta­tion has all the answers (none of us do, I’d sug­gest), but there are some excel­lent obser­va­tions, start­ing points and, above all, prac­ti­cal strate­gies. I made the fol­low­ing com­ment on the Slideshare page:

Excel­lent. While I might be con­cerned about the pow­er the Live Nation/Ticketmaster com­bo could have over the live envi­ron­ment, I have no doubt that the fun­da­men­tal thrust of your pre­sen­ta­tion is cor­rect.

The chal­lenge for the major­i­ty of musi­cians work­ing today has to be ‘How do I make any mon­ey from music?’ In a world that echoes the days of the devel­op­ment of the print­ing press, where the scribes are already los­ing their jobs but nobody’s quite sure how this new print-based world will pan out, we need all the ideas we can get. We’re build­ing the new world as it hap­pens and there’s a lot to try.

For years the music indus­try has opposed new tech­nol­o­gy: its ques­tion has been ‘How can we stop peo­ple doing this?’ when it should have been, and should be, ‘How do we make mon­ey from this by giv­ing our cus­tomers what they want?’

You’ve pro­vid­ed, if not the answers to that ques­tion, at least a way towards them. Thank you!

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